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Rights Group Sues UK Privacy Regulator in Landmark Case

By Robert Bateman

A digital-rights organization, the Open Rights Group (ORG), is taking the U.K.’s privacy regulator to court over allegations that it has failed to address illegal practices in the digital advertising technology — adtech — industry.

The claim, filed Oct. 21 with the U.K.’s Information Rights Tribunal, follows a complaint first filed with the regulator, the Information Commissioner’s Office (ICO), by ORG Executive Director Jim Killock in September 2018.

The complaint alleged that Google and other tech companies were using people’s personal data illegally, via a process called “real-time bidding” (RTB).