Amazon Severely Misclassifies Digital Privacy News Writer in CCPA Data
By Fiona Tang
In October, I filed a California Consumer Privacy Act (CCPA) request — seeking my data from Amazon.com.
Six days after my Oct. 11 query, the tech giant emailed me, “Your personal data is ready to download.”
Amazon’s data revealed that I had been categorized as a female, 45 to 55 years old — who was married, worked in sales-service and had children aged 7 to 9.
My annual income, according to Amazon’s data, was $100,000 to $150,000 (if only I earned that much money).
But in reality, I am a 29-year-old woman, working in civic technology — single and without children. The only attribute that Amazon had accurately predicted was my gender.
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